When Personalization is a Pattern

With an increased number of products that can be customized or personalized, Victorinox asked us to develop an umbrella communication approach that can be utilized globally and can be cascaded down into all product categories.

Our concept included a key visual and a claim that can be utilized as a communication basis for future use cases. While the key visual displays the variety of customizable products as a pattern, the claim “make it yours” entails an emotional identification with the product and a call to action.

The key visual provides flexibility for online, offline, and POS applications.