Sonova

Invisible Hearing Aids for Visible Joy

Sonova is helping people to hear the world with state-of-the-art Audiological Care and 17 different brands worldwide.

Together with BlueGlass (responsible for campaign strategy) we successfully participated in an agency pitch for a global “Invisibility Campaign” with a modular setup in order to facilitate localization for each of Sonova’s brands.

Our creative concept followed a two-fold campaign approach. The topic of invisibility was expressed in colorful, positive and dynamic photographs expressing visible joy with an (almost) invisible hearing aid. Another set of creatives highlighted the invisibility aspect in a typo approach, hiding hearing aids in plain sight.

The project followed a truly gobal approach with HQ and two markets involved in the campaign development from scratch. Photography and videography took us to Brasil, while we created a 3D font for the typo part and all other assets in our office in Zurich.

The results of this 6-months project was a modular toolkit, including a TV commercial, social media ads (animations and stills), print ads, POS material, brochures, mailings and templates for local agencies. Sonova retail brands across the would could leverage the toolkit.

The making-of, which was produced on set in Brasil, is testimony to this fun and exciting global project.

Credits

Client: Sonova
Videography / Photography: Frezza Studios, Brazil
Voice (TV commercial): James Macsay
Media Strategy: BlueGlass

Production Crew Brasil